Apr 29, 2020
For every 7 riders they service, Uber gets 1 new customer from referrals. But, without tracking their key metrics, they never would have known that.
Today’s episode is Part 2 of Sean’s Five Key App Business Metrics to Track series. He’s sharing the importance of having a win-win referral system and how to pinpoint your best customers.
Listen to Part 1 of this series first.
Show Highlights Include:
- How Uber saved tens of millions per month by tracking this one metric [2:25]
- How to create a viral chain reaction by having a good referral system [3:05]
- The strategy that motivates users to promote your app [3:40]
- Why tracking lifetime value helps you to pinpoint your best customers [4:35]
- The truth about the famous 80/20 Principle [5:03]
Want to dive deeper into your app business metrics? Download our free step-by-step guide!
You can also apply to speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below now.
https://www.preapps.com/app-marketing-services/podcast-optin